Joyner Lucas is looking to cement his place in the hip-hop history books, if deservedly earning the respect of his peers. The 29-year-old exit his major label debut in June v (508) 507-2209, i beg your pardon enlists brand-new Orleans legend Mystikal, songstress Snoh Aalegra, and also Stefflon Don as functions on the 82-minute project. Joyner pays homage come his hometown that Worcester, Massachusetts,where the MC will kick off his 508 Tour through a sold-out display on Sept. 22nd at The Palladium.

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The Atlantic records artist often draws top top his relatable life experiences, paint vivid pictures an unified with spine-chilling lyrics. It doesn’t stop with story-telling for Lucas, who is 100percent affiliated with his captivating viral visuals, i m sorry are much more like cinematic short films. The Worcester native was presented to the people with his deep “Ross Capicchioni” video clip in 2015 whereby Joyner exuded his talents as a director, use multiple perspectives in the hard-hitting intuitive to open up up the mental of viewers. recorded up v the brash lyricist together he gears approximately head out on tour in September, diving deeper right into his 16-track album, being on the receiving finish of a Kevin Durant co-sign, and one day possibly collaborating v Eminem.

Artists Mentioned

Joyner Lucas


How to be working through Boi-1da, who served as an executive producer on her project? go he inspire or readjust the creative direction at all?

He didn"t push me in any direction i wasn"t already going in, yet working with somebody favor that is certainly inspiring.

With lyricism not being appreciated as much as it as soon as was, to be you worried the task would go under the radar?

Yeah, definitely. Ns still feel like it"s under the radar, however I"m no worried around it. Ns feel that the higher I development in mine career, world will go earlier and re-listen come it.

What made SnohAalegrathe right choice for “Way to Go?"

Boi-1da presented me to her music. That 2nd segment was all Boi-1da"s idea to include to the record. Originally, ns think he wanted to change the totality beat and I didn"t desire it. The second half we determined to go with that and also he acquired Snoh Aalegra top top there and that was a good fit. It was dope, it"s actually among my favorite records on the project.

When you"re crafting records, do you currently have one idea for a potential video attached?

Depending on the form of document it is, but yeah. Ns actually write the video clip treatment before I create the record. I carry out the editing and also directing. I"m 100percent affiliated with the direction the the videos in the record.

"I"m Sorry" is a really deep track. How did the come together?

With that record specifically, I never ever thought ns was ever before going to have the ability to top what ns did with "Ross Capicchioni." So as soon as I wrote "I"m Sorry," the was yes, really me trying to top what ns did, and also I think i did that. I"ve always felt misunderstood. Cultivation upit"s been my word against the teacher or my parents word and nobody would ever before listen to me.

So in mine videos I try to offer two perspectives, so friend could always see there"s 2 sides to everything prior to making her initial judgment call. Ns did the exact same thing v "Happy Birthday." as soon as listening come that record you think the dude is together an asshole yelling at kids and shit, then you hear to the whole record and also you"re choose that"s not even him.

"F.Y.M." is actually featured on the soundtrack the Madden 18. That"s obtained to feel special as someone who played the game since the "90s.

That was really big. It"s absolutely a great feeling. I offered to get in trouble play the game. When I to be younger, my mom would shot to take it far from me. Now, I"m a part of the --but honestly, i haven"t played video games in a while. I"d rather placed that power into a record and propelling my career.

I stopped watching sports because I didn"t desire to watch someone running up and also down the field making millions and I"m no doing anything around it. The methodology make me go harder and take regulate of my career. Now that I"m in a far better place, I have the right to go earlier and evaluate by play the video game that has my document in it. That"s a component of what ns was talk about, ns took a action away and also now I"m in the game. It all comes full-circle.

On the "DNA" freestyle, friend talk around being refuse from gift the next one up.

It"s not around being denied.I don"t feel together if someone is stand there and saying girlfriend can"t be following up. Ns feel a most these rappers are scared. I"m no a mumble rapper. There"s a community within all of them. They all jump on each other"s shit. Castle all present love to each other. In ~ the finish of the day, it"s not really a competition. As soon as you talk lyricism, there"s competition.So not a many n---as won"t placed you on your tracks for you come outshine them.

There"s a couple of that will choose Tech N9ne. That"s who I have actually a most respect for, he"s constantly up for the challenge. He"s favor me, that"s why us click. I"m the kind of dude that desires you to come human body me and spit the illest shit. Busta Rhymes is another one, yet then you gained others that aren"t having actually that. They"re well aware of who I am, however nobody ever reaches out and gives me respect or invites me right into that circle.

Are you in search of friends in laboratory or you"re not in the game for that?

I"m cool with being friends. I don"t have any problem with saying ns think Kendrick is better than me. I"m not the male saying I"m the best, the biggest rapper alive. I personally think J-Cole is a better rapper than me, that"s just how I feel. I listen to these cats and I"m impressed. Connecting through them would be dope, I would tell lock that.

You"ve gained some substantial co-signs though, Kevin Durant shouted you out on Twitter in July.

That was dope and also really big for me. Kevin Durant is a legend, he"s a champion. The dope part is I"ve never met him, that"s Dave East"s dude. This is what I"m talking about, I"m getting that love native NBA players. They understand what"s up. I desire to see an ext artists do that. I think we need more of that and less competition. Less f--k everybody and much more uplifting every other.

The "Mask off (Remix)" showcased her lyricism.

Yeah, I prefer doing shitlike that. It keeps me on my toes. It"s favor a lyrical exercise.

You walk after the "mumble rappers" and Lil Yachty top top the track.

I didn"t really pursue them. I was just having fun. It"s simply me showing the difference in between mumble rap and lyricism. Mine goal when going over these beats is to carry out the the opposite of what the song had actually done already. Showing this is what ns would"ve excellent if this was my beat. Everybody has their very own style. I"m not shooting everyone down. I just do it different.

You also dissed reasonable on the track. What has he done behind the scenes that you wasn"t a fan of?

I just think he"s a corny guy. Honestly, the stemmed from him walking on the "Sriracha" record and also it took a lengthy time to get it back. As soon as Tech N9ne initially gave me the record, i was excited around Logic gift on there, but after that lot time went by and the verse he offered was so disrespectful, i felt prefer he gave Tech that verse on a counting of me gift on the record. I felt he was upset ns was top top the record and gave a wack verse. I think if that was simply a technology N9ne and Logic record, the would"ve never did that. That absolutely rubbed me the wrong way.

I took the a small bit personal because that was real disrespectful. I know how he raps. Matter of fact, i was the town hall an interview Logic offered the various other day, they asked if he had to choose in between JAY-Z and also Eminem whose feature would that want? His solution was Eminem and also then the said, "because I recognize Eminem"s going to come spit for real and also really rap and I"m up for that challenge." So currently I"m looking at the screen like, "You"re lying, bro."

Then the phone number idea. Ns noticed as soon as I had dropped my album title <508-507-2280>,he dropped a phone number record, yet I"m not going come bash him because that a suicide record, but like come on bro. There"s too lot stuff that make me feeling a kind of way. I feel by now the cat should"ve got to out, but it is what it is. It"s not prefer I"m mad at him like that, I just think he"s corny.

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"Keep that 100" had actually a brilliant video concept.Could you define how that come together?

I invested so lot time ~ above this video. Nine or ten days of shooting, this wasn"t a constant camera either. It took a lengthy time to gain those scene right. For this reason what happened was we dropped that video with the project. Now, I have actually a lot of YouTube subscribers and when we dropped the the video went under the radar due to the fact that my team thought it would be a great idea come upload every record from the task to YouTube. That just saturated my channel too much and nobody observed the video. The record simply hit a million views in a month, i beg your pardon is horrible.